What is Business Manager and Why You Need It
Business Manager is the central control panel for advertising assets on Facebook. For arbitrageurs, this is a mandatory tool that allows separating accounts, pixels, and ad cabinets, minimizing the risks of mass bans.
Structure and Main Components
BM consists of several key elements:
- Ad Accounts — up to 25 per BM
- Pages — you can create and manage multiple
- Pixels — for conversion tracking
- Catalogs — for dynamic advertising
- People — role and access distribution
How to Create Business Manager Correctly
Registration requires a verified personal profile with history. Use real company data, prepare documents for verification. New BMs have limited spending caps — start with small budgets and gradually increase volume.
Setting Up Roles and Security
Proper access distribution is critical: admin gets full control, employee — limited rights, analyst — view only. Never give full access to contractors, use partner requests through the Business Manager system.
Common Problems and Solutions
BM restriction is a frequent issue when violating policies. Recovery requires passing verification, providing documents, and explaining the business model. Keep backup BMs and distribute assets across multiple structures.