Facebook Account Glossary

150+ in-depth terms: from delivery formats to arbitrage tactics. Each term is natively written per locale.

Authoreg: Automatically registered Facebook account created using specialized software. These accounts carry higher ban risk due to lack of genuine activity during creation.
Aged: Facebook account with established history, typically ranging from several months to years. Aged accounts have lower ban risk and higher trust from Facebook algorithms.
King: Premium category of Facebook accounts with maximum trust level, genuine activity history, and minimal ban risk. Created manually on real devices with full simulation of live user behavior.
Real Device: Facebook account registered and used on physical mobile device rather than through emulator. Provides higher security and natural digital fingerprint for Facebook algorithms.
Softreg: Facebook account registered using software but with elements of manual refinement. Represents middle ground between autoreg and handreg in terms of quality and price.
Handreg: Facebook account fully registered manually by human following natural behavior patterns. Features high trust level and low ban risk when launching ads.
Selfreg: Facebook account independently registered by buyer using their own data and devices. Provides maximum control and security but requires time and technical skills.
Business Manager (BM): Centralized Facebook platform for managing business assets: ad accounts, pages, pixels, and team access rights. Required for professional ad launches and separation of corporate and personal accounts.
BM 50: Business Manager with $50 daily ad spend limit, suitable for beginner arbitrageurs and test campaigns. Represents entry level for working with Facebook Ads.
BM 250: Business Manager with $250 daily spend limit, optimal for scaling profitable funnels and medium ad budgets. Most popular category among Facebook arbitrageurs.
BM 1500: Business Manager with $1500 daily spend limit, designed for large advertising campaigns and large-scale traffic arbitrage. Requires high account trust level and careful operation.
BM Tier 1: Business Manager registered with accounts from tier 1 countries (USA, Canada, Australia, UK, Western Europe). Features maximum Facebook trust and operational stability.
BM Tier 2: Business Manager based on accounts from tier 2 countries (Eastern Europe, Latin America, parts of Asia). Features medium quality and affordable price for less demanding offers.
BM Tier 3: Business Manager on accounts from tier 3 countries (Africa, South Asia, CIS). Features low price but increased risk of bans and restrictions from Facebook.
Ads Manager: Primary Facebook interface for creating, launching and managing ad campaigns, analyzing statistics and optimizing advertisements. Available via web version and mobile app.
Ad Account: Facebook advertising account — separate unit for launching and paying for ad campaigns with own balance, limits and transaction history. Connected to Business Manager or personal profile.
RKL: Advertising account (Russian abbreviation for 'Reklamny KabineL') — Russian-language term for Facebook Ad Account. Used by arbitrageurs for quick communication.
Ad Account ID: Unique digital identifier of Facebook ad account starting with 'act_' prefix. Used for account access, rights transfer and technical support.
Ad Spend Limit: Maximum amount that can be spent on Facebook advertising within specific period (usually daily) for particular ad account. Increases gradually with successful operation and timely payment.
Fan Page (FP): Public Facebook page for brand, business, product or public figure, required for launching ads. Serves as platform for audience communication and content publication.
Pages Manager: Facebook tool for managing multiple pages from a single interface. Allows administrators to view insights, publish content, and manage settings for all connected pages.
Page Roles: Permission system for Facebook pages including Admin, Editor, Moderator, Advertiser, and Analyst roles. Each role provides specific access levels for page management and advertising campaigns.
FP Transfer: Process of transferring access rights to a Facebook page (Fan Page) to another user or account. Performed through role assignment or page ownership transfer.
PZRD Verification: Facebook ad account verification process to remove spending limits through payment data confirmation. Requires linking a valid payment card and confirming a small test charge.
KYC Verification: Facebook user identity verification through document submission (passport, ID). Required for account recovery, removing restrictions, or running ads with high budgets.
Stripe Verification: Stripe payment system verification in Facebook for processing payments through Marketplace or other commercial features. Requires confirmation of banking details and business information.
ID Selfie: Selfie with identity document required by Facebook to confirm account ownership. Used during identity verification or when recovering access to a blocked account.
FB Marketplace: Built-in Facebook platform for buying and selling items between users. Allows listing items, communicating with buyers, and accepting payments through Facebook Pay.
Marketplace Stripe: Stripe payment system integration with Facebook Marketplace for processing seller transactions. Requires separate verification and enables accepting online payments for items.
Cookies: Facebook data files stored in browser to maintain user session and settings. Used for automatic account login without re-entering credentials.
Session Cookies: Temporary Facebook cookies maintaining active user session in current browser session. Deleted after browser closes and require re-authentication.
Access Token: Unique access key for interacting with Facebook API on behalf of user or application. Grants specific permissions for reading data, publishing content, or managing ad campaigns.
EAAB Token: Extended App Access Bearer token for Facebook user data access with extended validity period. Used for automating work with personal accounts through API.
EAAG Token: Extended App Access Graph token for Facebook page management and content publishing through API. Provides long-term access to page management features without re-authorization.
User Agent: Browser and device identification string transmitted with Facebook requests. Used to simulate access from specific devices and browsers when working with accounts.
Useragent: HTTP header parameter containing client application information for Facebook access. Critical for anti-fraud systems and must match real device and browser.
login:pass: Facebook credentials format where login is email or phone number, pass is account password. Basic authorization data used for account transfer or access recovery.
FB Lite: Lightweight version of Facebook mobile app with minimal data and resource consumption. Often used for working with farm accounts and in regions with slow internet.
FB API: Facebook programming interface for automating actions, publishing content, and managing ad campaigns. Allows developers to integrate Facebook features into third-party applications and services.
FB Graph API: Primary Facebook API for accessing social graph data including profiles, pages, posts, and ads. Provides unified interface for reading and writing data through HTTP requests.
Checkpoint: A Facebook security mechanism that blocks account access and requires additional identity verification through photos, documents, or device confirmation. Checkpoint appears when suspicious activity is detected or platform trust algorithms are violated.
Chekpoint: Russian term for Facebook verification system that suspends account operation until owner confirmation. May request selfie upload, passport, or captcha solving to restore access.
Disabled: A Facebook account status where it is completely deactivated due to community standards violations or suspicious activity. Recovery is possible through appeal but not guaranteed.
Restricted: A limited Facebook account operation mode where specific features are blocked: posting, commenting, running ads, or sending messages. Usually a temporary measure with specified duration for restriction removal.
Frozen: A Facebook account freeze state where access is temporarily suspended until specific actions are completed by the platform or user. Often related to security checks or advertising account debt.
Ban (FB): Blocking of a Facebook account or ad account for violating platform rules. Can be temporary (from several hours to 30 days) or permanent depending on violation severity.
Permanent ban: Irreversible blocking of a Facebook account without recovery possibility. Applied for serious or repeated violations: fraud, spam, fake accounts, or systematic advertising policy violations.
Anti-Spam: Facebook's algorithm system for detecting and blocking spam activity: mass mailings, repetitive posts, phishing, and suspicious actions. Anti-spam triggering leads to account restrictions or bans.
2FA Facebook: Two-factor authentication on Facebook — an additional account security layer requiring a one-time code entry besides password. Codes arrive via SMS, authenticator app, or backup recovery keys.
2FA code: A six-digit one-time code for confirming Facebook login with two-factor authentication enabled. Generated every 30 seconds in authenticator app or sent via SMS.
Authenticator: An application for generating temporary Facebook two-factor authentication codes (Google Authenticator, Duo Mobile). Linked to account via QR code and works offline, creating codes every 30 seconds.
Anti-detect browser: Specialized software for managing multiple Facebook accounts with unique digital fingerprints: spoofing User-Agent, Canvas, WebGL, time zones, and other parameters. Allows avoiding account linking by Facebook algorithms and mass bans.
AdsPower: Anti-detect browser for working with Facebook accounts and ad accounts with profile isolation and automation features. Supports cookie synchronization, proxy management, and unlimited browser profile creation for arbitrage.
Multilogin: Premium anti-detect browser on Chromium and Firefox engines for professional Facebook Ads work. Provides complete session isolation, advanced fingerprint customization, and team workflow integration.
Dolphin Anty: Popular anti-detect browser for Facebook multi-accounting with Russian interface and affordable pricing. Includes built-in proxies, bookmark manager, and team collaboration features for ad campaigns.
Octobrowser: Anti-detect browser focused on stability when working with Facebook Business Manager and ad accounts. Offers flexible fingerprint settings, mobile version support, and API for routine operation automation.
Mobile proxies: Proxy servers with mobile carrier IP addresses providing high Facebook trust due to dynamic IP rotation and real SIM cards. Optimal for account farming and running ads with minimal ban risk.
Residential proxies: Proxies with real home user IP addresses that Facebook perceives as legitimate traffic. Used for safely managing multiple accounts and bypassing geographic restrictions of ad accounts.
Datacenter proxies: Proxy servers from data centers with high speed but low Facebook trust due to mass usage and easy detectability. Suitable for technical tasks but risky for ad account work and farming.
iProxy: Mobile proxy service based on real iOS devices and SIM cards for working with Facebook accounts. Provides maximum platform trust through native Apple fingerprints and IP rotation via cellular networks.
BrightData: Premium proxy service provider for secure management of multiple Facebook accounts. Ensures high anonymity and connection stability when working with Facebook ad accounts.
Smartproxy: Residential and datacenter proxy service for Facebook account management. Popular among media buyers for its price-quality balance in running ad campaigns.
Proxy-Seller: IPv4 and IPv6 proxy server provider for secure Facebook operations. Offers various proxy types for farming and managing ad accounts.
Account warming: Process of gradually increasing activity of a new Facebook account to mimic real user behavior. Includes likes, comments, and content viewing before launching ads.
Farming: Set of actions for creating and developing Facebook accounts to a state ready for launching ad campaigns. Aimed at increasing Facebook algorithm trust in the account.
Manual farming: Manual method of warming up Facebook accounts without automation. Provides the most natural behavior and reduces the risk of algorithmic bans.
Tier 1 GEO: Facebook accounts and traffic from countries with highest purchasing power: USA, Canada, Australia, UK, Germany. Characterized by maximum conversion costs and strict moderation.
Tier 2 GEO: Facebook accounts from countries with medium purchasing power: Spain, Italy, Poland, UAE. Balance between traffic cost and audience quality for ad campaigns.
Tier 3 GEO: Facebook accounts from developing countries with low traffic costs: India, Pakistan, African countries. Used for mass traffic and less demanding offers.
USA Facebook: Facebook accounts registered with US geolocation, corresponding proxies and payment methods. Most valuable for advertising due to high audience purchasing power.
UA Facebook: Ukrainian-registered Facebook accounts for working with local market. In demand for targeting Ukrainian audience and launching regional campaigns.
EU Facebook: Facebook accounts registered in European Union countries with GDPR compliance. Used for working with European audience in advertising campaigns.
Asia Facebook: Asian-registered Facebook accounts for working with Southeast Asian, Japanese, Korean markets. Consider regional moderation and audience specifics.
Pixel Facebook: Facebook tracking code for collecting data about user actions on website after clicking ads. Essential for campaign optimization and audience retargeting.
FB Pixel: Abbreviated name for Facebook Pixel — analytics tool for tracking ad conversions. Allows measuring ad effectiveness and creating audiences for retargeting.
Conversion API: Facebook server-side tool for sending conversion data directly from server, bypassing browser limitations. Complements Facebook Pixel and improves event tracking accuracy.
Lookalike audience: Facebook audience created based on characteristics of existing customers or followers. Algorithm finds users with similar interests and behavior to expand ad reach.
Custom Audience: Facebook custom audience created from owned data: email lists, phones, website visitors or app activity. Used for targeted advertising to specific users.
Retargeting: Showing Facebook ads to users who previously interacted with your website or content. Based on Facebook Pixel data and Custom Audiences to bring back potential customers.
CPM: Cost Per Mille — cost per thousand ad impressions on Facebook. Key metric for evaluating reach campaign effectiveness and audience attention costs.
CPA: Cost Per Action — the cost of a target action in Facebook Ads (purchase, registration, lead). A key performance metric in Business Manager campaigns to evaluate return on ad spend.
ROAS: Return On Ad Spend — Facebook advertising ROI metric calculated as revenue divided by ad costs. Facebook Ads Manager automatically tracks ROAS when conversion pixel is properly configured.
CTR: Click-Through Rate — percentage of Facebook users who clicked an ad out of total impressions. High CTR in Facebook Ads indicates creative relevance to target audience and affects cost per click.
Creative: Advertising material in Facebook Ads: image, video, carousel or collection with text and call-to-action. Creative quality directly impacts Relevance Score and Facebook ad delivery costs.
Vertical video: Vertical video format (9:16) for Facebook Stories and mobile news feed. Facebook algorithms prioritize vertical videos in mobile placements, delivering higher audience engagement rates.
Traffic arbitrage: Buying traffic through Facebook Ads and monetizing it on external platforms to profit from the difference. Requires strict compliance with Facebook Advertising Policies to avoid account bans.
Affiliate marketing: Partner marketing through Facebook Ads promoting products/services on CPA model. Affiliates run Facebook ad campaigns earning commission for delivered conversions from advertisers.
SMM agency: Agency specializing in managing Facebook business pages and running ad campaigns through Business Manager. Provides services in targeting setup, creative production and Facebook Ads optimization for clients.
Account farm: Network of connected Facebook accounts and Business Managers for scaling ad campaigns and distributing ban risks. Used to bypass spending limits and test multiple creatives simultaneously.
Antifraud Facebook: Facebook's algorithmic system for detecting fraudulent activity, ad policy violations and fake accounts. Automatically blocks suspicious accounts and restricts Ads Manager access when anomalies are detected.
Trust score: Facebook's internal trust rating for accounts based on activity history, ad quality and policy compliance. High Trust score ensures fewer reviews, higher spending limits and Ads Manager stability.
Account quality: Comprehensive Facebook account evaluation including profile age, ad campaign history, Business Manager reputation and violation record. Directly impacts spending limits, creative moderation and ban risk in Facebook Ads.